Persuasive Writing Skills: Impress Them to Read, Persuade Them to Act

That's a frightening thought, isn't it? In our view, a Persuasive Writer sees the challenge through the lens of their audience. They're Empathetic, and that insight drives the coverage of this Program.

To Persuade, we need to skilfully use our words in ways that others find appealing. Whether we drive them forward using science & data, or tug them back using heartfelt emotions, the way we use language is critical.

Yet as Mark Anthony implored, to Understand they first need to "lend us their ears". Effective writing is architecture that creates space for others to read. It is structured around sound grammar that conveys real meaning.

Given the dialectic between Reader & Writer, we'll embrace an emotionally intelligent approach to think about the Message. You'll explore what helps a Reader to read then understand text. We'll move on to make that message much more persuasive, such that your Reader is motivated to act.

This will enable you to have greater impact amongst the audience for whom you are writing.

Setting Expectations

On completion of this Persuasive Writing Skills Program, you will be able to ...

• Clarify purposeful communication objectives
• Architect with grammar to create credible first impressions
• Organise thoughts to isolate key themes & ideas for the reader
• Deconstruct the message into more digestible, meaningful, passages
• Explore elements needed for persuasion and positive influence
• Examine vocabulary to see how choice of language resonates
• Draw on emotional intelligence to bring in perspectives
• Build rapport to help the reader to read, then act

Program Delivery

This Virtual Learning Program Facilitates Learning in One-Day, over Two Live On-line Sessions, as follows …

• Module 1: 08:30 thru 12:30
• Module 2: 14:00 thru 17:30

Content & Activities emphasise Collaboration and Group Learning, and are designed to bring out the best of our Emotionally Intelligent, Soft-Skills focus.

Delivery includes a Program Workbook, and the Learning Platform Log-in details are provided to Participants Five Days prior to the published Start Date.

Participation Prerequisites

This is an interactive Program that requires participation via Computer, Video & Voice.  Please ensure that you have a Microphone & Camera available, and that they are in good working order.